Search engine optimization and why it is important for your business
In order for your company to be found online, it has no choice but to stand out in the search engines among all the companies in your industry. We do this by optimizing your website to win the top positions in the organic search results.
Why is it important for you to rank in the top positions in of the search results like Google, Bing and others? Because the higher you rank, the more visitors can get to your pages. And this means more business.
Here are the on-page and off-page actions we perform on your site to rank it in leading positions.
It is important to know that whether we are optimizing a new site or a long-existing one, we always start the optimization with an SEO audit. It will give us a starting point on how to prioritize and implement our main SEO actions.
The actual work of setting up and correcting redirects, canonicals, robots.txt, and the sitemap; improving the speed; fixing 4xx and 5xx errors, making code corrections, etc. is performed by our specialists.
Keywords research and analysis
The proper selection of keywords is key for the optimization to be effective. The main thing we pay attention to is keywords relevant to your business and goals.
Once we have selected the right keywords and analyzed them, we decide whether to create new content or improve the existing content.
The more reputable sites that link to your site, the more authoritative your site is in the eyes of Google and other search engines. That is why it is important for us to build the right backlink profile for your site.