Overcoming enrollment lulls and competition with modern digital strategies that delivered measurable growth and increased visibility.
increasing visibility and boosting enrollment
Faced with enrollment lulls, increasing competition, and outdated digital assets, The Cole Academy partnered with digiVortex to modernize their online presence, optimize conversions, and drive sustainable growth. Here’s how we helped Hawaii’s trusted early education provider thrive.
the client
The Cole Academy is Hawaii’s leading provider of nationally accredited early childhood education and childcare for children aged 6 weeks to 6 years. Offering year-round preschool and daycare services across multiple locations—including Honolulu, Mililani, Kapolei, East Oahu, Windward Oahu, and Hawaii Island (Kona-Kohala)—the Academy has been a trusted resource for families seeking high-quality childcare and education.
the challenge
The Cole Academy provides many resources for families to handle the cost of child care in Hawaii. Many Hawaii families have difficulty in paying these costs and some don’t even consider early child care as an option. In addition, staffing shortages across Hawaii and increased access to free public school preschool programs for young children put pressure on existing schools to continue to attract new students.
the challenge
The Cole Academy provides many resources for families to handle the cost of child care in Hawaii. Many Hawaii families have difficulty in paying these costs and some don’t even consider early child care as an option. In addition, staffing shortages across Hawaii and increased access to free public school preschool programs for young children put pressure on existing schools to continue to attract new students.
issues
Despite their reputation for excellence, The Cole Academy faced several critical challenges:
- Enrollment Lulls: While enrollment surged during peak times, the Academy experienced prolonged periods of low enrollment.
- Outdated Website: The existing website was not mobile-friendly, lacked modern features, and did not effectively convert visitors into inquiries or enrollments.
- Declining Online Form Completions: The Academy’s online acquisition funnel was underperforming, with a noticeable drop in form submissions.
- Staffing Shortages: Finding qualified staff in Hawaii was increasingly difficult. Streamlining administrative tasks was necessary to allow educators to focus on their core responsibilities.
- Increased Competition: The rise of free public preschool programs and the high cost of private childcare in Hawaii made it harder to attract new students.
solutions
digiVortex took a strategic approach, leveraging data insights and creativity to address The Cole Academy’s specific needs. Here’s how:
- Website Modernization & Content Marketing
- Website Redesign: digiVortex rebuilt The Cole Academy’s website from the ground up, introducing a user-friendly design, mobile responsiveness, and an intuitive sitemap.
- Content Marketing: Strategic blog posts targeting location-based keywords increased visibility in search engines. Within the first 60 days, the blog generated over 1,000 new search appearances.
- Conversion Optimization
- Enhanced Tracking: Implemented a thank-you page redirect from the third-party CRM, enabling detailed tracking of lead sources.
- Data-Driven Improvements: Leveraged insights from tracking to refine online advertising campaigns, resulting in higher enrollment form submissions.
- Paid Media Campaigns & Profile Optimization
- Remarketing Strategies: Engaged prospective families through targeted remarketing ads to stay top-of-mind.
- High-ROI Campaigns: digiVortex’s paid media efforts delivered up to 33X ROI, significantly boosting enrollment inquiries.
- Google Profile Enhancements: Optimized The Cole Academy’s Google Business Profiles, increasing visibility in local searches.
results
increase in website traffic
increase in conversion actions (enrollments)
increase in Google Business Profile views
The collaboration between The Cole Academy and digiVortex produced exceptional outcomes:
- Website Traffic: Increased by 18% compared to the previous year.
- Enrollment Conversions: Form completion tracking improved 455% in the first month of implementation. Overall conversion actions rose by 26%, with improved tracking revealing the most effective marketing strategies.
- Profile Views: Google Business Profile views surged by 411% year-over-year, driving more engagement and inquiries.
- Search Visibility: Content marketing efforts enhanced organic search presence, bringing consistent traffic and leads.
conclusion
Through a combination of website modernization, strategic content marketing, conversion optimization, and paid media campaigns, digiVortex helped The Cole Academy overcome significant challenges and achieve sustained growth. The tailored approach not only improved enrollment rates but also streamlined administrative processes and bolstered the Academy’s digital footprint.
looking ahead
If your business faces challenges like outdated digital assets or inconsistent conversions, digiVortex can help. With expertise in crafting creative, data-driven solutions, we’re ready to develop a multi-channel strategy tailored to your needs. Contact us today to discover how digiVortex can drive measurable results for your business.
looking ahead
If your business faces challenges like outdated digital assets or inconsistent conversions, digiVortex can help. With expertise in crafting creative, data-driven solutions, we’re ready to develop a multi-channel strategy tailored to your needs. Contact us today to discover how digiVortex can drive measurable results for your business.
