Reigniting local brand loyalty and driving online engagement through data-driven marketing strategies.
growing awareness and driving traffic
Facing low organic website traffic, and increasing competition, Jamba Hawaii partnered with digiVortex to reignite their local presence and drive growth. By combining influencer campaigns, fresh website content, and strategic paid media, digiVortex delivered measurable results that helped Hawaii’s favorite smoothie brand reconnect with the community and stand out in a competitive market.
the client
Jamba Hawaii is the local franchise of the beloved Jamba brand, offering fresh, made-to-order smoothies, juices, and bowls across the Hawaiian Islands. With more than 25 locations across Oahu, Maui, Hawaii Island, and Kauai, Jamba Hawaii is a go-to destination for residents and visitors alike, delivering fast, delicious, and fresh options that fit every lifestyle. Committed to supporting the local community, Jamba Hawaii incorporates island flavors and engages in initiatives that promote wellness and sustainability.
the challenge
Jamba Hawaii is a leader in the smoothie and acai bowl category with stores on every island. Although Jamba Hawaii is a locally owned and operated company, it is often associated with mainland Jamba franchises. Jamba Hawaii struggled to keep its relevance as competitor boutique smoothie and acai bowl shops continued to open across the state. Jamba Hawaii needed to stay top of mind among Hawaii’s smoothie and acai bowl-loving population.
the challenge
Jamba Hawaii is a leader in the smoothie and acai bowl category with stores on every island. Although Jamba Hawaii is a locally owned and operated company, it is often associated with mainland Jamba franchises. Jamba Hawaii struggled to keep its relevance as competitor boutique smoothie and acai bowl shops continued to open across the state. Jamba Hawaii needed to stay top of mind among Hawaii’s smoothie and acai bowl-loving population.
issues
Despite their delicious products, Jamba Hawaii faced several challenges:
- Sales & Transactions decline: Sales and transactions were in decline and needed a boost.
- Low Organic Website Traffic: The website needed to increase organic traffic and maintain relevance online.
- Increased Competition: New smoothie and acai bowl shops were popping up across Hawaii and attracting Jamba customers.
solutions
digiVortex took a strategic approach, leveraging local insights and strategic paid media to address Jamba Hawaii’s specific needs. Here’s how:
- Local Brand Awareness
- Partnering with Local Influencers: Jamba Hawaii partnered with the Kemper family who fully embody the values of the Jamba Hawaii brand. Legendary local surfer Billy Kemper, his wife, fitness instructor Tahiti Kemper, and their four children got behind the campaign. The Kemper Ohana led the hugely popular #FillYourCup campaign and also created the Kemper Chaos smoothie and bowl.
- Organic Traffic Growth
- Website Content: digiVortex added fresh content to Jamba Hawaii’s website. Videos from influencer campaigns were added to the website for an interactive experience.
- Paid Media Campaigns & Profile Optimization
- Paid Media: Campaigns across Google, Facebook and Instagram amplified Jamba Hawaii’s message and helped to generate buzz locally.
- Profile Optimization: Profiles for all storefront locations were individually optimized, ensuring that Jamba Hawaii’s message was displayed across their Google, Yelp and TripAdvisor profiles.
results
increase in organic website traffic
increase in social media reach
digiVortex digital marketing efforts produced strong results:
- Brand Awareness
- The Kemper campaigns boosted awareness and engagement online.
- Website Traffic
- Organic search impressions improved 262% with a 26% increase in organic traffic.
- Social Media
- Views increased 103% with a 172% increase in interactions and a 31% increase in reach.
- Paid Media
- Google, YouTube, Instagram, Facebook and Spotify Ads amplified the already popular campaign messaging. The campaign achieved 2.3+ million impressions and drove nearly 30,000 online order clicks.
conclusion
digiVortex used a data-driven approach to help Jamba Hawaii reconnect with the local community, grow organic website traffic, and significantly boost brand awareness. This partnership demonstrates the power of tailored digital marketing strategies to drive measurable results.
looking ahead
If your business struggles with low website traffic or challenges in building brand awareness, digiVortex can help. Our expertise in crafting tailored, data-driven solutions has delivered measurable results for businesses like Jamba Hawaii. Don’t let these obstacles hold your business back—contact digiVortex today and discover how we can drive growth and elevate your brand.
looking ahead
If your business struggles with low website traffic or challenges in building brand awareness, digiVortex can help. Our expertise in crafting tailored, data-driven solutions has delivered measurable results for businesses like Jamba Hawaii. Don’t let these obstacles hold your business back—contact digiVortex today and discover how we can drive growth and elevate your brand.
